Values and Career Choices

Each generation seems to have different motivators for work/career choices. My father's generation looked for stability - get a job and stay with that company for 40 years, retire and get the gold watch.

Then we moved into a money motivated society, and then the money and benefits era. Not only did we want the money but we wanted lots of benefits. We went from vacation and health care benefits to life insurance, childcare, disability insurance, petcare, concierge services. Those extra benefits came at a price - instead of the traditional 40 hour work week, salaried employees found themselves working more hours and taking work home too.

The new generation of workers is saying HOLD ON! NO MORE of this! They want a balance of life and work AND in that order.

Research has shown that some will take a lower salary in order to have that balance. The new generation wants their careers to match their values.

I say, BRAVO for that! As I coach my clients and work with them through the personal branding process, one of the first steps is to determine their values. I have found through the years that when someone is unhappy in their job, most of the time it is because there is a value that is not being met.

A benefit of completing the personal branding process is that the employee will be able to identify their strengths and their values and then match that to an employer's value system. This synchronization will lead to a more meaningful culture and each person's role and contribution will take on a new importance. The end result is happier employees who want to stay.

Have You Been Googled?

Have you googled yourself lately? If you can be found, is the information something that you would want a future employer to read?

How can you get relevant, updated material about yourself on the web? Let me introduce you to Ziggs. Ziggs is a "search for professionals" site. You can register for free and input the information you want. Go to their site and find me!

Googling an applicant is a standard procedure used by executives and hiring managers. The Ziggs profile is a great tool to use to get positive exposure on the web. Try it!

If you need help in developing the right content, contact me

NEW YEAR - "BRAND" NEW YOU!

What is it?

+ Personal branding is a way of clarifying and communicating what makes you different and special. It’s understanding your unique attributes and using them to differentiate from your competition. It’s your “unique promise of value.” Learn to capitalize on your strengths.
+ Successful personal brands are authentic. They are not created. They are uncovered, strengthened, and nurtured.

Who is it for?
+ It is for professionals, entrepreneurs, business owners, and anyone who wants to achieve great success.

Why personal branding?
+ It enables you to expand your success and to differentiate yourself from others.

Benefits include:
+Understanding yourself better
+ Increasing your confidence
+ Enhancing your visibility and presence
+ Creating a clear focus for your business or career
+ Boosting your revenue, increasing your fees
+ Thriving during economic downturns
+ Expanding into new business areas
+ Ultimately reaching your goals

What is the process?

+ Work at your own pace through 16 computer modules
+ Complete exercises provided in a workbook
+ Brainstorm through group coaching sessions
+ For more information or to sign up